The ugliest color in the world has a very important job

Earthy tones can make your home appear cozy and warm, but you'll probably want to skip this one for your own good. If you're wondering what is the ugliest color in the world, then you came to the right place. Meet Pantone 448C, the world's ugliest color according to experts. A little bit of warning before viewing: this color may induce serious nausea, panic or instinctive recoil. View at your own risk.

A bunch of Australian researchers have agreed that the "drab, dark brown" color above--which is also known as opaque couché--is certainly the least appealing color in the world. As a matter of fact, many people find this shade so repugnant that it has been associated with terms like "tar", "dirty" and even "death". But among the endless hues in the spectrum, how did they manage to determine the ugliest color? The conclusion didn't come overnight.